{"id":119,"date":"2025-01-14T18:25:18","date_gmt":"2025-01-14T18:25:18","guid":{"rendered":"https:\/\/errols.blog\/?p=119"},"modified":"2025-01-14T18:25:18","modified_gmt":"2025-01-14T18:25:18","slug":"want-more-referrals-heres-what-youre-doing-wrong","status":"publish","type":"post","link":"https:\/\/errols.blog\/?p=119","title":{"rendered":"Want More Referrals? Here\u2019s What You\u2019re Doing Wrong"},"content":{"rendered":"\n<p><strong>Want More Referrals? Here\u2019s What You\u2019re Doing Wrong<\/strong><\/p>\n\n\n\n<p>Business owners often vent about their struggle to get other companies to send them referrals. They offer a 20% cut and expect partners to jump at the chance. But here\u2019s why that isn\u2019t working:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Their customers risk disappointment if your service falls short<\/li>\n\n\n\n<li>They fear losing that customer to you forever<\/li>\n\n\n\n<li>They see no value or reciprocity coming their way<\/li>\n<\/ol>\n\n\n\n<p>No surprise they\u2019re not excited to play along.<\/p>\n\n\n\n<p>If you truly want referrals, flip the script. Give your partners something they can sell as their own product at whatever price they want. Yes, that means absorbing your hard costs\u2014but it\u2019s usually cheaper than chasing new customers on your own.<\/p>\n\n\n\n<p><strong>Here\u2019s How It Works:<\/strong><br>Let\u2019s say you offer accounting services. Create a specialized tax lookback service and hand it to your partner to sell for $5,000. Charge them nothing. Let them keep every penny.<\/p>\n\n\n\n<p>Then, once you\u2019re doing the work, you ask the customer:<br>\u201cWould you like us to review other years or maximize deductions for this year as well?\u201d<\/p>\n\n\n\n<p>Suddenly, you\u2019ve built trust, your partner looks like a hero, and you\u2019ve opened the door for lucrative upsells.<\/p>\n\n\n\n<p><strong>The Key:<\/strong><br>Design your offer around the partner\u2019s perspective\u2014not your budget. Craft the upsell strategy to ensure it\u2019s profitable for you in the long run.<\/p>\n\n\n\n<p>That\u2019s how you create a referral machine\u2014one that gets people excited to send you customers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Want More Referrals? Here\u2019s What You\u2019re Doing Wrong Business owners often vent about their struggle to get other companies to send them referrals. They offer a 20% cut and expect partners to jump at the chance. But here\u2019s why that isn\u2019t working: No surprise they\u2019re not excited to play along. If you truly want referrals,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[62],"tags":[64,63],"class_list":["post-119","post","type-post","status-publish","format-standard","hentry","category-business","tag-referrals-makemoney","tag-businessrefferals"],"_links":{"self":[{"href":"https:\/\/errols.blog\/index.php?rest_route=\/wp\/v2\/posts\/119","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/errols.blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/errols.blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/errols.blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/errols.blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=119"}],"version-history":[{"count":1,"href":"https:\/\/errols.blog\/index.php?rest_route=\/wp\/v2\/posts\/119\/revisions"}],"predecessor-version":[{"id":120,"href":"https:\/\/errols.blog\/index.php?rest_route=\/wp\/v2\/posts\/119\/revisions\/120"}],"wp:attachment":[{"href":"https:\/\/errols.blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=119"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/errols.blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=119"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/errols.blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}